Supermarket Olive Oil vs. the Real Deal: What You’re Actually Paying For

You’ve stood there, haven’t you? Staring at the endless green-tinted bottles in the supermarket aisle, wondering which one to grab. They all say extra virgin olive oil. Some are discounted. They all look pretty similar. And they’re all “cold pressed,” “Mediterranean,”, ''Italian'' blah blah blah.

So you do what most of us do. You pick the mid-price one and hope for the best.

But here’s the thing: not all olive oils are created equal. And what’s in most supermarket bottles? It’s a far cry from what real, high-quality extra virgin olive oil should be.

Let’s break it down. Flavour, sourcing, nutrition—and yes, even the way it pours.

Flavour: Supermarket vs. the Good Stuff

The supermarket stuff? Often flat, bitter, or just plain forgettable.
That’s because much of it is mass-produced, poorly stored, and bottled long after harvest. Oxidation sets in, flavours fade, and what you’re left with is… oil. Not joy.

OilWell? It’s smooth, balanced, and fruity but never overpowering. Think: a soft, rounded finish, zero harshness, and a taste that actually enhances your food instead of masking it.

"We didn’t just want an olive oil. We wanted one that makes a tomato taste more like a tomato."

Sourcing: What’s in the Bottle?

Most supermarket olive oils are blends.
That “Packed in Italy” line? It doesn’t mean the olives are Italian. It means they were bottled there, possibly after being shipped in bulk from multiple countries (up to 5!)

OilWell comes from 100% Spanish olives, grown and cold-pressed in Lleida, where olive oil is more craft than commodity. Every bottle is single-origin, so you know exactly what you’re getting.

Nutrition: What Are You Really Putting in Your Body?

Extra virgin olive oil is meant to be one of the healthiest fats out there—loaded with antioxidants like polyphenols, plus heart-friendly oleic acid.

But age and processing matter. Supermarket oils are often older than you’d think. The longer they sit on a shelf, the more those good-for-you compounds break down.

OilWell is cold-pressed fresh and packed to preserve its nutritional power. You're not just getting flavour, you’re getting all the benefits, too.

Pour Control: The Overlooked Detail That Changes Everything

It sounds small, but if you’ve ever tried to get “just a little” olive oil out of a glass bottle, you know the pain. The dreaded glug. The flood. The mess.

OilWell comes in a smart, squeeze bottle designed for one-handed drizzles, total control, and zero waste. Whether you’re dressing a salad or finishing your pasta, it hits the plate, not the table.

“A drizzle, not a deluge.”

Price vs. Value: What Are You Actually Paying For?

Sure, supermarket EVOO can be cheaper—but it usually costs you in flavour, quality, and experience.

OilWell isn’t about cutting corners.
It’s about doing better. Better olives, better flavour, better feel in your kitchen.

So yes, it's a little more than the big-brand bottle. But it's also a whole lot more olive oil.